Variety Shows, Drama & Anime Drive TV Asahi’s Gains

TV Asahi Corporation led viewer ratings across Japanese commercial networks in fiscal 2024, thanks in large part to the broadcaster’s variety formats, dramas and anime, Kotaro Nishio, co-director of the international business department, says. “These genres are among TV Asahi’s greatest strengths, and we look forward to presenting them widely at MIPCOM.”

Anime, in particular, is a key highlight for this market, led by the flagship Doraemonand Shin chan. “Last year, we expanded our late-night anime slots from one to three, and in April this year we launched a short anime slot. The importance of anime as a genre for our company continues to grow,” he says.

Doraemon, beloved in Japan for generations, has sold widely across Asia and TV Asahi has set its sights on further globalization of the brand. “In Europe, we have already developed various projects in Spain and Italy, and now we plan to relaunch the series in France with a brand-new dubbed version to further strengthen its presence,” Maiko Sumida, the head of animation sales and development, says. “We are especially pleased to have engaged renowned French voice actors for this project. At MIPCOM, we plan to host a booth session featuring the main voice actors, Emmanuel Curtil and Brigitte Lecordier, to share the charm of Doraemon with attendees.”

Read more in TV Asahi’s Showcase here.