Meets the World Film Adds Meat is Mine Anime Segment

Here is one of the more delightfully odd film tie ins in a while. The live action adaptation of Hitomi Kanehara’s novel Meets the World revealed on Tuesday that its fictional franchise, an anthropomorphized meat obsession called “Meat is Mine,” will get its very own anime segment inside the film.

To sell the joke, the movie’s official site even spun up a separate website for “Meat is Mine,” dressed up to look like the real homepage of an actual franchise. It is currently streaming a full “episode 35” of the in-story anime.

Within the story, “Meat is Mine” is the franchise that protagonist Yukari Mitsuhashi adores. Saya Fukase directed the anime segment, which features a sizable voice cast including Atsushi Tamaru, Yōhei Azakami, Kaito Takeda, Ayumu Murase, and Shōgo Sakata, among others.

The film opens in Japan on October 24. Daigo Matsui, known for the live action Sweet Poolside and Daily Lives of High School Boys, is directing, while the rock band CreepHyp provides the music.

As for the heart of it, the novel follows Yukari Mitsuhashi, a 27 year old office worker and fujoshi devoted to “Meat is Mine,” a series that reimagines cuts of meat as handsome boys. As her friends in the fandom marry, have children, and quietly “graduate” from their hobby, Yukari begins to feel left behind, and a desperate attempt at a mixer goes about as badly as you might fear.

My take: A film that builds a whole fake anime about handsome meat just to capture one fan’s inner world is gloriously strange, and honestly the kind of swing I wish more adaptations would take.