Crunchyroll’s Sony on Anime & AI: ‘A Starting Point for Enhancing Productivity’
With the rise of iconic anime franchises such as Demon Slayer, Solo Leveling and Sword Art Online, Sony Entertainment Group has set its sights on the medium as an integral part of its future. Consequently, the internationally renowned media conglomerate has started to invest in artificial intelligence (AI) and AI-related strategies to boost animator productivity and keep up with global demand.
According to Sony’s official corporate report for 2025, the company has incorporated “machine-learning technology” into several aspects of anime and video game production. Machine-learning is a subset of AI tech that allows computers to learn from existing data and automate certain procedures. “…we developed an automatic lip sync engine…
